The European i-Gaming Congress and Expo focused on the success of online gaming in Europe and how to gain entry into the Asian markets. On those lines, EntertAsia’s CEO Jason Chao will share his experience in the premier developer of an Asian-centric suite of online gaming products.
During a previous public appearance, Chao listed the main obstacles that western-based companies had when they tried entering Asian markets. Now that the US market has been restricted, focalizing all efforts in the Far East seems like a wise choice for online gambling and gaming service providers.
Baccarat is a complete success among Asians. The reason for its popularity can be found in cultural differences: Asian online players are former traditional land based players. Their computer literacy is poor, they seek for support and familiarity. They need quick and direct results for games, and baccarat is where they find that.
Other obstacles are lack of localization and seriousness on software appearance. Asians expect the land-based experience to be part of the software, which must be presented in a serious, sober manner. Also, websites have to be customized to appeal to locals, translating literally is usually not enough.